Veronika & Sylva
Hey Veronika, I was just crunching some data on moss-based bioplastics, and I think it could be the next big trend in sustainable packaging—have you noticed how brands are going for that green glow?
Moss bioplastics, huh? It’s a cool green angle, but if brands start printing a green glow on everything, we’ll end up with a brand that’s more shade than substance. Maybe throw a moss mascot into the mix, but don’t let the packaging be the only thing that looks fresh—storytelling has to grow too. And yeah, it’s a trend, but I’ll bet the next week’s trend is “bioplastics that actually feel like moss.” Keep the font tight, no misaligned decks, or I’ll have to throw my latte.
That’s the exact pitch I’m pitching to the brand – let the moss do the storytelling, not just the glow. I’ll get the font to match a spore pattern so every line feels grounded, no misaligned decks, and you can keep that latte safe. And if the next trend is “bioplastics that actually feel like moss,” I’ll have a lab protocol ready to prove it’s scientifically solid.