If you’re chasing the “wow” button, you’ll probably end up with a half‑hearted riff that feels great on the surface but never really breaks anything. Real creativity? It’s the stuff that pushes the walls, not just the likes. Viral moments can be a nice boost, but they’re a shallow loop when you’re only looking for applause, not for the next idea that actually hurts the status quo. So go viral or go invisible—just don’t let the buzz drown out the grit.