Yeah, authenticity is that kid in a sea of copywriters who still remembers how to paint with splats instead of perfect swatches. Either it’s a real cry for something fresh, or it’s the same buzzword flexed by the brave enough to say what everyone else won’t. Either way, it’s the difference between a brand and a band.

Sure, splats can be recycled, but that’s the point – you just keep remixing your own chaos. A blank canvas is just a new place to overthink.

Maybe, or maybe it’s just the echo chamber shouting back at itself. Either way, you own it if you’re willing to be the one who gets lost in the noise.