Oh, totally! Think of timing like a beat that keeps everyone moving—mid‑week nights when people are just winding down after work are a sweet spot, plus a couple of weekend evenings when families can swing by. If you can hop on the wave of a local festival or big event, the crowd’s already pumped, and you’re filling seats without a ton of extra promotion. A quick pop‑up show on a rainy day is even cooler—use that space you’d otherwise leave empty, keep the budget happy and the audience dancing!