Plan the menu like a campaign: start with a strong opening dish that sets the tone, then introduce surprises in the middle—unexpected spices, hidden ingredients that reveal themselves only when tasted. Keep the sequence subtle; mix familiar flavors with rare ones so no one can predict the next move. Use plating as a visual cue: each dish can hint at the next, but hide the real intent until the final course. Keep a secret handshake or code word for each dish so guests feel in on the game but never the whole playbook. And remember, the real win is when the last bite leaves them questioning what they just tasted and who served it.