Yeah, totally get it—those little words are like the spark plugs in a car. “Fight” feels raw and urgent, but “challenge” opens the door to more folks who might feel like they’re stuck in a battle they can’t win. I always run quick focus groups with volunteers to see which vibe clicks; a half‑second shift can change a “we’ll sign up” into a “let’s get out there.” Just remember, the message is a living thing—test it, tweak it, keep the momentum.