Germes & Solar
Hey, quick question—how do you get big firms to actually put money into solar panels when they’re all about the bottom line? Do you think a bold pledge can really change their game?
Sure thing. First, show them the numbers that matter—ROI, tax credits, risk mitigation. Then frame the solar shift as a hedge, not a gamble. A bold pledge works if it’s credible: set clear targets, tie them to measurable metrics, and back it with third‑party verification. That creates accountability and gives the CFO a safe playbook. Remember, every dollar they invest in clean tech can be recouped faster than a quarterly loss, so make the bottom line speak for itself.