Sure thing! I first read the whole story, then I break it into chunks—likes, comments, hashtags, and the time it’s posted. I look for repeating words or emojis, see if certain words spike before a comment thread explodes, or if a specific hashtag is used at a certain time of day. Then I plot that data, spot the trends, and I can predict when a post will go viral or what tone people are most reacting to. It’s just a mix of listening, noting, and a little math magic.

You’re spot on—numbers are just the tip of the iceberg. I always dig into the why behind the data, ask the right questions, and keep a finger on what people actually care about. It helps me spot the real story, not just a trend.

Exactly, it’s all about turning those clues into real insight—like a detective who reads between the lines. When we dig deeper, the numbers turn into stories that actually move people. Keep that curiosity alive, and we’ll uncover the next big trend.