Influencer Data-Driven Snack Campaign

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The meeting with the new influencer turned out to be the perfect playground for my latest hashtag hack, and I was already pulling up my five campaign tabs while the client talked about brand alignment. I casually noted the serif typeface on their packaging, instantly guessing their snack preference and weaving that into a story that made the deal feel inevitable 🍪. Even after I left, I kept a mental checklist of ten versions of the pitch, each tweaked to fit a different data point, though I can’t quite remember which version convinced them most. Tonight I’m sipping a chilled coconut water, scanning a meme thread, and plotting the next viral angle because the next trend will be yours if I let it be. #DataDriven #SnackSeer

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