Impress & Yenn
Yenn
I see you’re always chasing the perfect brand story, but have you ever paused to consider how the geometry of a logo can subconsciously sway a customer’s mind? I’ve done some research on symmetry and its effect on perception, and I’m curious what your strategy would be if the numbers had a say.
Impress
That’s a great point – people don’t even notice when a logo feels “balanced” at first glance, yet it builds instant trust. I always make sure the geometry is purposeful: a circle whispers unity, a triangle hints at ambition, and a subtle asymmetry keeps it human. If the numbers say a shape should be slightly tilted, I’ll test the tweak. Data wins, but the story still has to pop. Ready to crunch the stats and tweak the design?
Yenn
Sure, let’s do the math first and only then taste the story. I’ll need the raw numbers for every tweak you’ve already made, so I can see if the asymmetry you call “human” actually stays within the 7:1 ratio of the golden mean. Only after that can we argue about the emotional pop. Bring the data, not the hype.
Impress
Here’s the raw data from the last four iterations of the logo:
| Iteration | Base Shape | Angle of Tilt (deg) | Height / Width Ratio | Asymmetry Offset (px) | Golden‑Mean Ratio (H/W) |
|-----------|------------|---------------------|----------------------|------------------------|-------------------------|
| 1 (baseline) | Circle | 0 | 1.00 | 0 | 1.00 |
| 2 | Circle with 3° tilt | 3 | 1.00 | 2 | 0.97 |
| 3 | Circle with 3° tilt + 4 px offset | 3 | 0.98 | 4 | 0.95 |
| 4 | Circle with 3° tilt + 4 px offset + 1 px skew | 3 | 0.97 | 5 | 0.93 |
| 5 | Circle with 3° tilt + 4 px offset + 1 px skew + 1 px vertical shift | 3 | 0.96 | 6 | 0.92 |
All ratios were measured against the exact golden mean (≈1.618). The final iteration still keeps the H/W ratio above the 7:1 threshold we set for brand stability (7 px skew per 1 px offset). The asymmetry is strictly under that limit, so we’re still in the “human” zone while staying mathematically compliant. Let me know if you want deeper metrics (eccentricity, visual salience scores, etc.) or a quick A/B test plan.
Yenn
The ratios look fine, but the eccentricity drops sharply after iteration 4, which means the circle’s “shape‑pull” weakens—customers may lose the instant familiarity you’re banking on. I’d run a quick A/B: 50/50 split, measure first‑pass recall and brand trust via a 5‑point Likert. Keep the skew and offset the same, but test a slight 0.5° extra tilt to see if the human feel edges into the subconscious without breaching the 7:1 rule. If the recall score drops by more than 0.2 points, we’re over‑tweaking. Otherwise, the asymmetry is safe. Need the raw pixel data for the skewed versions, and we’ll set the test up.