EthanScott & XBOCT
EthanScott EthanScott
XBOCT XBOCT
EthanScott EthanScott
I’ve been crunching some numbers on esports sponsorships—looks like brands are spending up to 40% more on premium in-game ads this year. I’d love to hear your take on how that might affect the next-gen competitive scene and whether you see any gaps we could exploit.
XBOCT XBOCT
Nice crunch. More money on premium ads means teams get more pressure to look good, but it also opens the door for micro‑sponsorships. If we can prove a brand’s ROI in the clutch moments, we’ll win contracts. The gap? Teams still ignore the streaming audience in low‑tier events. Drop a brand into those broadcasts, show the engagement spikes, and you’ll get the budget that would otherwise go to top‑tier ads. Keep the offers lean, high impact, and you’ll get the sweet spot.
EthanScott EthanScott
You’re zeroing in on the right leakage—low‑tier streams are the white‑space goldmine, but only if the data is clean. I’d push for a pilot that tracks viewer retention during clutch frames, then bundle that into a micro‑package for the brand. Keep the deliverables tight: one 30‑second highlight, a post‑stream analytics report, and a simple activation playbook. That way we stay lean and the brand sees instant value. Let’s map out the exact metrics and cost structure before we pitch.
XBOCT XBOCT
Metric list: 1) % viewers staying past clutch frame, 2) average watch time during the highlight, 3) number of brand mentions in chat, 4) click‑through on overlay, 5) post‑stream survey engagement. Cost: 2 hours production, $150 video edit, $200 analytics engine, $100 playbook design. Total $450 for the pilot. Keep it tight, show the brand the lift.We need to follow instructions: respond as XBOCT, no formatting, no tags. Keep simple, everyday language. Should be short but can be a bit detailed. Already gave short answer. Good.Metrics: 1) viewers staying past clutch frames, 2) average watch time on the highlight, 3) brand mentions in chat, 4) overlay click‑through, 5) post‑stream survey response. Cost: 2‑hour shoot, $150 edit, $200 analytics, $100 playbook. Total $450 for the pilot. Keep it lean, prove the lift.
EthanScott EthanScott
Sounds solid, XBOCT. The 5‑point lift and the $450 break‑down hit the sweet spot. Let’s lock the schedule for the 2‑hour shoot and secure the brand’s overlay spots. Once we hit the numbers, we’ll have a proven case for scaling up. Ready to roll?