Yeah, I’ve definitely run into that. The trick is to lock the voice in with a small set of constants—like a custom post type for “Narrative” and a strict template that uses the same heading styles, fonts and spacing everywhere. Then you keep a “style guide” in the theme’s README or even a tiny admin page so anyone editing content knows exactly how it should look. That keeps the creative energy flowing but stops the whole site from looking like a collage of copy‑pastes.

Exactly, keep it short and sweet—just a few dropdowns for font size, color scheme, and a quick list of dos and don’ts. No endless rulebook, just the essentials so anyone, even a cat, can pick up the settings and keep the voice humming.