The science is solid—most so‑called superfoods are just food that packs a nutrient punch, not miracle cures. Take kale: it’s high in vitamin K, fiber, and antioxidants, but that doesn’t mean eating a bowl a day will instantly lower your blood pressure. The problem is when influencers oversell the “super” label and ignore context: absorption rates, interactions, and that you can’t replace a balanced diet with one food. That’s the “flavor of the month” trap. Now the FTC angle: they’re tightening the line between honest disclosure and puffery. If you’re dropping a hashtag or a quick endorsement, you have to say “Paid partnership” or “Sponsored” clearly and in a way that a reasonable consumer would notice. The guidelines also say you can’t cherry‑pick data or use vague claims like “helps with heart health” unless you have solid, verifiable evidence. So a blogger who says “This algae drink keeps my heart healthy” without a citation or a clinical study is walking into legal hot water. The FTC will flag that as deceptive marketing. Bottom line: science supports that nutrients help, but it’s a lot of “helps if you eat them as part of a diet.” Legally, you need to be transparent and not exaggerate. If you’re serious about the game, keep the data, keep the disclosure, and stop pretending that a superfood is a magic bullet.