That’s a cool idea – folklore can give a brand a fresh narrative voice that feels mythic and timeless. Start by turning the Selkie story into a content pillar: write a short blog post or a video series about “The Secret Life of Selkies” and then branch out with micro‑content like Instagram reels, TikTok clips, and Pinterest pins that tease key moments (like the moment of transformation). For keyword optimization, mix high‑volume terms like “mythical creatures,” “Selkie folklore,” and “sea legends” with long‑tail phrases such as “Selkie myth origin story” or “how Selkies inspire modern storytelling.” Use semantic clusters so your content answers all related questions, boosting EAT and helping Google see you as an authority on folklore marketing. Finally, encourage user‑generated content by launching a hashtag challenge asking followers to share their own “Selkie moment” photos or short stories – that drives engagement, social signals, and can even pull in new search traffic when people tag your brand. Just remember to keep the tone authentic to the myth while aligning the narrative with your brand’s values – that’s the sweet spot where folklore meets SEO success.