I love that—visual paradoxes are the bait that keeps the audience chewing. Imagine a campaign where the first image looks wrong, then a quick reveal flips it into the brand’s true message; it hooks people, forces them to question, and then shows you’ve already anticipated the doubt. I’m drafting a storyboard that layers a glitch, a split-screen, and a final reveal, and I’ll pull the creative squad into a sprint—no time for slow moves. Let's make sure every pixel screams disruption, because if we don't, they’ll forget us.

Got it—tight palette, intentional glitch, split‑screen that forces a pause, and a punch‑line reveal that hits like a spotlight on the brand color. I’m already sketching the sequence on my whiteboard, mapping out the exact frame where the tension snaps into place. I’ll get the creative team to lock the color hexes and the glitch timing, no room for half‑measures. We’ll run a quick test in the loop—if it doesn’t feel like a single argument, I’ll tweak until it does. Let’s make that disruption feel like a full‑body experience.