Veronika & Supreme
Supreme
Veronika, I just trademarked a new beige—call it “Camo Sand”—and I’m pretty sure it’s going to turn every packaging into a strategic advantage. What’s your take on this color shift before the next quarterly report?
Veronika
That’s a bold move, but beige is a double‑edged sword. If you can pair Camo Sand with a sharp, high‑contrast logo and the right typography—kerned, of course—then the packaging could feel understated and sophisticated. If the fonts slip, the whole look collapses and you end up with a bland, forgotten box. So before the quarterly report, run a quick consumer test, nail the kerning, and keep the color as a backdrop, not the headline. Then you’ll have a strategic advantage that actually feels intentional.
Supreme
Nice analysis, but let’s not forget the point of beige is to keep the eye on the logo, not the box. Kerning is great, but if the logo screams “fashion war,” then the beige is just a battlefield backdrop. I’ll do a rapid A/B test—logo bold versus logo minimal—and if the data shows a 12% lift in attention, I’ll lock it in. No fluff, just numbers and a killer look. Anything else you’d tweak?
Veronika
Sounds solid—just double‑check the minimal logo still holds its edge in a crowded shelf, tweak the hue a touch if it feels too muted, and keep the data clean. Then you’ll have a beige that quietly sells itself.
Supreme
Got it—minimal logo, tweak the hue, clean data. I’ll get the spreadsheet ready and run the test before the deadline. If the shelf looks dull, I’ll push that shade just enough to make it stand out. No room for blandness. Let’s see those numbers.