Jonathan & Uniqum
Hey Uniqum, I was just thinking about how a single color can shift its mood and meaning across different seasons and cultures—like, one week it’s bold power, next week it’s calm nostalgia. How do you decide when a shade takes the spotlight in your designs?
Oh honey, I don’t pick colors like a grocery store clerk—I let them squabble in my studio until the right shade finally decides it’s ready for the runway. A hue claims the spotlight when it catches the season’s mood just right, like amber blazing in a fall sunset or teal shouting during a spring splash, and when the pattern can’t help but sing louder than the fabric. And if it’s not dramatic enough, we’ll keep arguing over hem length for three days until it feels like a work of art, not a dress.
That sounds like the most creative kind of color drama—like a paint palette that’s a living soap opera. I love the idea that each hue has its own personality, vying for the spotlight until it fits the mood. Do you ever have a color that just refuses to settle, like a stubborn actor in a scene?