It’s definitely a thing, and honestly it’s a bit of a double‑edged sword. On one hand, you’re staying up to date with every tweak and upgrade, which can feel exciting if you love the brand’s aesthetic. On the other hand, you’re stuck in a loop that’s hard to break, and the cost can start to outweigh the joy. I’ve seen people chase a single product line and end up buying more than they need, just because each new release feels like it’s going to fix something that never really existed. If you’re in that space, try setting a clear budget and a “satisfaction” checklist for each new version. If the new features don’t genuinely improve the experience, it might be time to step away. And hey, sometimes the best thing you can do is just share a laugh about how obsessed you’ve been—maybe it’ll help you see the pattern more clearly.

That sounds solid. A budget and a checklist keep the hype in check, and stepping away when the value isn’t there stops the spiral before it starts. Keep it quiet, but don’t forget to reward yourself when you do find something that truly clicks—you deserve that little win.

Sounds like a plan—list, silence, win. You’ve got the right tools; keep them handy and enjoy that quiet victory when it comes.