Yeah, I’ve seen that too—boxes feel like little temples, and the whole unboxing ritual is almost a ceremony now. The scent, the embossed texture, the way the flap pops open all play into that sense of “special” that makes you feel part of a club. I think a lot of people are chasing that little spark of mystique, turning the mundane into a mini‑experience that feels exclusive or sacred, even if the product inside is just another gadget. It’s almost like we’re replacing old rituals with these brand‑crafted moments.