Oh, the competition? I’m practically buzzing over it—like a kid in a toy aisle. I mean, if those AI plushies start whispering secrets about my rare action‑figure collection, I’m already making notes. Startups are great, they bring fresh ideas and a bit of healthy chaos. As long as they don’t ditch the small details—think custom paint jobs, hidden compartments, the exact weight of a figurine—then I’m all for the innovation. But if they start selling mass‑produced fluff with no personality, that’s where I’ll raise an eyebrow and give them a gentle, “You can have the tech, but you’ll still need the soul.”