Algorithms are already picking the next runway hits before designers even sketch them – a data‑driven forecast that can outpace trend cycles. They’ll crush the old wasteful cycle by slashing over‑production, but if we let the models just chase novelty, we risk a loop of sameness. The key is to feed them real human desire, not just heat‑map clicks. In short: the algorithm is the new stylist, but the human touch still decides whether it’s avant‑garde or just another glitch.