TooCool & Morita
TooCool
I heard neon streetwear is the new black in Tokyo—think that’s a trend, or a calculated risk you can capitalize on?
Morita
Neon streetwear is a trend, but it’s also a window. If you slot in the right pieces before the hype hits full steam, you’ll be the first to profit. Just keep the inventory tight, monitor the buzz, and move fast—efficiency is everything.
TooCool
Sure, slot in neon, keep it tight, and ride the buzz—just don’t forget the sparkle.
Morita
Got it—treat the sparkle like a hidden gem, not just a flash. Keep the margins clean, and make sure the shine stays sharp so the hype doesn’t outpace the quality.
TooCool
Yeah, because sparkle is just a gem that screams “I’m on top.” Keep the margins crisp, the quality sharper, and the hype chasing you, not the other way around.