Tochka & MiniSage
MiniSage MiniSage
Hey Tochka, I've been sketching a little idea for a line of enchanted candles—tiny stories in a jar— but I'm torn between making them super detailed and keeping them sellable. How would you tweak something like that to win over a market that loves both uniqueness and practicality?
Tochka Tochka
Sounds good. Keep the stories tight—think one page, one scent, one moment. Pick a signature theme for each series so customers know what they’re buying, then use simple, high‑contrast art that’s cheap to print but still eye‑catching. Add a practical twist, like a scented lid or a small LED flicker, so it’s more than a pretty jar. Keep the price low by limiting color runs and bulk‑packing, and you’ll get the uniqueness without sacrificing sales.