It’s fascinating, really, how a handful of well‑chosen words can tilt the whole mood of a show. In linguistics we talk about “lexical priming” – a word or phrase that, once heard, primes the audience to perceive the subsequent visuals in a particular way. Fashion directors tap into that by selecting verbs that carry forward a narrative or mood, and then, when the same phrase reappears in print, it spreads like a memetic seed. So the next time you hear “effortlessly elegant,” just remember: it’s not just a description, it’s a cue that the audience’s expectations are being set and then reinforced.