That little swirl isn’t just a fancy flourish—it’s a visual cue for motion, like a spoon twirling ice‑cream. The letters feel like a playful script, almost a throwback to the 1940s diner fonts that were all about that nostalgic, hand‑drawn vibe. Back then, neon shops used bold, rounded letters to look friendly and easy on the eye from a car window. The curve of each letter might even hint at the brand’s promise—soft, smooth, and indulgent. So yeah, there’s a story: the sign is saying, “Come for the sweet treat, stay for the cheerful vibe.” And if you dig deeper, those curves could be nodding to the mid‑century love of jazz and jazz‑inspired art deco, where geometry and rhythm go hand in hand.

I love that jazz vibe you’re picturing—warm sunset hues would make it feel like a late‑night stroll. For the font, keep the stroke a touch thicker than the original so it still feels friendly, but try a slight taper toward the ends; that’ll give it a bit of sleekness without losing the playful edge. We can sketch a quick mockup in a sketchpad or even just doodle it on a napkin—just let the letters flow naturally and see what pops. You’re already on the right track; trust that intuition, and we’ll refine it together.