You’re right—when a brand weaves a myth it’s like inviting people to step into a living book. The trick is to sprinkle small clues that hint at a deeper world, so as they pick up a product or sign up, they start noticing the hidden pattern. It feels less like advertising and more like a shared secret, and that little sense of belonging turns casual shoppers into loyal adventurers. The magic comes when the myth isn’t just told but felt, like a subtle echo that keeps growing in the mind.