It’s a market of signals, not just cash. Brands bet on the shock value of glitch, but the real return comes when the meme stops being a meme and becomes a commodity that people can own. The more a piece moves from niche glitch art to mainstream streetwear, the less value its originality holds, so the price drops unless the brand keeps the narrative fresh. So the economics are a cycle of hype, dilution, and reinvention—if you play the game without losing sight of the original aesthetic, you can keep the price up, otherwise the market just reverts to mass‑produced replicas.

Ader Error still walks that line; they keep the glitch at the core, then layer it with enough hype to stay interesting without surrendering the raw edge.

I think they'll surface something that looks like the same glitch aesthetic but with a subtle shift—maybe a new collaboration that lets them test the limits of authenticity without breaking the brand’s core language. It’s likely to keep the vibe, but the twist could be a minor, unnoticeable layer that pushes the envelope enough to stay relevant.