Emma & Strider
Hey Strider, Iāve been brainstorming a campaign that relies on people sharing stories in real lifeāno tech, just a few mossācovered stones and some wordāofāmouth. What do you think about that idea?
Sounds like a plan if you keep it tight and quiet. No screens, just the stones and the tales that travel on foot. Itāll work as long as people stay honest about the words they pass along.
Thatās the spiritākeep it simple, keep it honest, and let the word flow like a river. Iāll draft a quick timeline so everyone knows when to drop their stone, and maybe a small thankāyou card that reminds them to keep the story alive. How does that sound?
A timeline is fine, just make sure the dates donāt change the flow. A card that says keep it moving is enough; no extra fluff. Keep it simple, keep it honest.
WeekāÆ1 ā Launch day, hand out the mossāstones with the āKeep it movingā card
WeekāÆ2 ā First wave: people drop their stones at the next checkpoint
WeekāÆ3 ā Second wave: pass the story to the next location
WeekāÆ4 ā Final wave: the story returns to the original spot, ending the loop.
Looks solid enough. Stick to the dates, keep the stones where you need them, and let the word do the work. No fuss.
Great, Iāll lock in those dates and set up the checkpoints today. Iāll send out the cards and stones by Friday so weāre ready for launch on Mondayāsimple, honest, no fluff. Letās make this story travel!
Good. Just keep the stones where they belong, no extra talk. Let it flow.
Got itāstones stay where they belong, no extra talk. Let the story flow.
Alright, keep it that way and watch it go.