Yes, I’ve seen that—like a quiet coffee shop turning into a pilgrimage spot just because someone wrote about its old wood tables and the stories they’ve held. A narrative can make a simple object feel like a secret whisper between the wearer and the world, almost like it’s wearing a cloak of meaning. I love the idea of finding that quiet moment in a brand’s story, letting it breathe, and seeing it ripple out like a small wave that eventually becomes a tide. It’s tricky, though, because I keep thinking about whether I’m adding too much or too little, but the beauty is in the journey, not just the finish.