First sketch a loose timeline—two weeks, so maybe a week for raw ideas, a week for refining. Every day, set a short 15‑minute “free‑flow” session: let your mind wander, jot everything, no judgment. Then a 30‑minute focused review: pick the sparks that fit the launch, group them by theme or urgency. Keep a shared board or notebook so the ideas stay visible and you can revisit them. After you narrow down the best concepts, give each one a small, realistic deadline—maybe a day or two—so you move from dreaming to doing without feeling rushed. Remember to breathe between sessions; a quick walk or a cup of tea can reset the creative rhythm. That way you keep the flow, meet the launch, and still let your imagination roam.