Alright, first step: create a headline that makes people double‑tap and buy, not just stare. Hook them with a story that actually sells—something like “30‑second life hack that saves you money” and then a swipe‑up to the product. Next, team up with a micro‑influencer who actually has a checkout link, not just a pose. Drop a limited‑edition batch, push the scarcity, and watch the likes turn into carts. Sprinkle in a challenge that forces participants to buy to join—think “show me your purchase selfie, tag us, get featured.” Keep captions short, add a clear CTA that feels urgent, and flash the conversion stats in a story for that dopamine hit. That’s how you turn a viral wave into a sales tide.

Nice, you’re pulling the numbers—good. For the conversion target, lock a 5% lift on last month’s sales, split that into 3% from the main stream and 2% from the contests. Budget cap? $50k a week, but keep a 15% safety net for the winner’s shout‑outs that blow up. CPA? Aim under $12, if it drips to $18, pull the plug. Promo code—“VIRAL20” that expires in 48h; the clock adds that fire. Two contests? One for the “unboxing challenge,” another for the “DIY tweak” – that way if one flops, the other keeps the pipeline hot. And remember: data wins, hype is a good backdrop. Keep the numbers on the dashboard, keep the scrolls high. Ready to make those clicks count?