Emma & Stepnoy
Stepnoy
Hey Emma, I was watching a canyon this morning and it struck me how the wind erases old lines and leaves new ones, almost like a natural storyboard. Do you think those patterns could inspire a fresh visual theme for your next campaign?
Emma
Wow, that’s such a vivid image! I can already picture a campaign where the visuals feel like evolving stories—lines that shift and adapt just like the canyon. Maybe we start with a base color palette inspired by the earthy tones, then overlay dynamic, translucent shapes that subtly change as the ad scrolls. I can set up a quick mood board and a timeline so we’re all set for the kickoff. Let’s make the natural storyboard our secret weapon!
Stepnoy
Sounds good, Emma. Start with the earth palette and keep the shapes simple so the motion doesn’t look too chaotic. I’ll review the mood board and we can tweak it if it feels too… err, too smooth. Let’s keep an eye on how the transitions look in real scroll; I’m a bit wary of too much fluidity washing out the message. Keep me posted.
Emma
Got it—earthy base, clean shapes, controlled motion. I’ll draft the mood board now, then run a quick scroll test to ensure the transitions stay crisp but not too smooth. I’ll ping you once the mockup is ready for your review, and we can tweak from there. Stay tuned!
Stepnoy
Sure thing, just make sure the transitions aren’t so smooth that the message gets lost in the background. I’ll take a look once you send it over. Keep me posted.