A blank wall is a chessboard, and every spray is a move that could either score or lose your game. Street art can shift crowds, put a message in plain sight, and make a brand feel alive, but it also attracts the cops and the press. Pick spots that matter—high traffic, low police patrol—and keep the design simple enough that people remember it, but clever enough to spark conversation. If you’re going to paint the city, do it with a plan, a small crew you trust, and a quick exit strategy. That way you win the battle of influence without losing the war of legality.