Yeah, machine learning can crunch the numbers faster than a squirrel on caffeine, but it also loves to over‑optimize. If you let it dictate every headline, you’ll end up with a cookie‑cutter page that the search engine recognizes but the reader ignores. On the upside, the data tells you what’s trending, what clicks, and can scale your updates like a bot army. The real danger? Algorithms change, biases creep in, and a single tweak can kill a whole niche. Keep a human filter in the loop—just like checking a puzzle for missing pieces—otherwise you’ll be chasing every new tweak like a dog chasing its own tail.