Absolutely, memes can be a goldmine for reach if you play the game right. The sweet spot is when the meme feels natural to your brand, uses a keyword or phrase that people search for, and includes alt text and hashtags that boost discoverability. Then link it to a landing page that’s optimized for that same keyword—think relevant headline, meta description, and internal links. Track the traffic with UTM tags, see which memes get the most clicks and conversions, and tweak the format or message until you hit that perfect blend of fun and SEO.