Veronika & Selmira
Veronika Veronika
Hey Selmira, I’ve been thinking about how our next brand campaign could become a fully immersive dreamscape—like a walking story that feels fresh, but still sticks to the trend wheel. What’s your take on blending visual trends with subconscious journey design?
Selmira Selmira
Sounds like a playground where the mind gets to wander and then lands back in the real world. I’d stitch the trend wheel into a map, but let each trend be a portal—like a door that opens to a new vibe, then closes with a memory cue so the audience feels the pull but remembers the brand. Play with colors that shift subtly as the story moves, and sprinkle in sensory triggers that tug at the subconscious. It’s all about giving them a thread they can follow, but letting the thread glow in ways only their dreams can see. You got the vision—just keep one anchor in place so the whole dreamscape doesn’t dissolve into pure chaos.