Sure thing. When a resource crunch hits, the first move is to map the supply chain and identify any choke points. Replace high‑cost, fragile links with diversified suppliers or local sources—costs up now but you win on resilience. Then look for a bottleneck product or service that’s scarce; price it premium, bundle it with high‑margin add‑ons, and launch a “scarcity” marketing push. Next, invest in recycling or alternative materials—turn waste into revenue streams. Keep inventory lean and use real‑time data to flag shortages before they hit. Finally, pivot your business model: offer a subscription or shared‑usage version of your product so you monetize every unit more efficiently. That’s turning scarcity into a competitive edge.