Hey, I get what you’re saying—think of the box like a quiet song. Blue is the kind of song that says, “I’m here, I’ll keep your thing safe,” so when someone’s already on edge, that calm note can soften the sting of the delay. Red, though, is like a shout, it grabs attention and can feel a bit… too loud if the customer’s already frustrated. But if the shopper’s been angry about a whole different issue, that bright flare can feel like a spark of excitement—maybe they’ll forgive the wait for that visual punch. So yeah, blue tends to calm, red can jolt—choose what the situation needs, like painting a sunrise or a warning sign.

It’s really a quiet choreography of colors and feelings. If a customer’s already frustrated, a gentle blue can be the soothing hush that says, “I hear you.” A bright red can feel like a fire alarm—too loud for a weary shopper, but maybe it reminds someone of a quick fix. The trick is to match the tone to the customer’s mood, not just throw a color at the problem. A calm hue is a soft apology, a vivid one is a bold promise. So pick the right rhythm for each case, and the boxes will play the right song.