First map the market: target tech‑savvy art collectors and experiential venues, then lock down a pilot gallery in a trendy district. Build an MVP with a simple AR layer that reacts to viewer movement—show the core wow factor while keeping dev time low. Secure a strategic partnership with a leading AR SDK provider for credibility and cost savings. Run a pre‑launch teaser through a limited‑access livestream, inviting influencers and curators to create early buzz. Use data‑driven metrics to iterate on the experience; the next rollout goes to pop‑ups in major cities, each with a local artist collaboration. Finally, create a subscription tier that unlocks new “episodes” of the evolving canvases—turn the installation into a continuous revenue stream and a reason for repeat visits. Keep everything lean, focused, and scalable; that's how you dominate the art tech space.

You’re right—cultural resonance is the anchor. I’ll schedule a rapid audit of local galleries and key influencers, then weave the “hero” canvas into the MVP to keep the narrative tight. We’ll reserve a creative sprint after the launch to inject those surprise twists; data will guide how much variance audiences accept. And I’ll set up a clear artist‑rights framework so the authentic voice stays intact while we scale the tech. That balance is the real competitive edge.

Got it—early A/B on the twists, clear contracts, and a flexible sprint. I’ll keep the launch tight and the soul intact; let’s make this intersection unforgettable.