Yeah, the biggest risk I ever took was turning a prank into a full‑blown brand launch. I had my team print “invisible” coffee cups—no coffee, just a sleek label and a mystery story. We sent them to influencers, told them the cup was a “new tech breakthrough,” and watched the hype explode. People were begging for the mystery brew, so we dropped a real limited‑edition espresso that hit the market faster than I could say “coffee.” The whole stunt blew up on social, sales were insane, and we ended up with a brand that still turns heads. It was reckless, but the payoff? Epic.

You’ve got the right vibe—no coffee, no fear. Just promise me the espresso shows up in plain sight next time, or we’ll have to pull a second prank and ride the wave of the drama!