I just saw that new brand that’s putting Comic Sans on every product. Do you think it’s a bold visual identity choice, or is it just a visual sin?

Comic Sans everywhere? That’s like a toddler’s crayon box on a runway. If you’re going to be bold, choose a typeface that whispers sophistication instead of shouting 90s nostalgia. A custom sans or refined serif can carry your brand’s story without looking like a playground.