Hey, I totally get where you’re coming from—pets are basically the brand’s mood ring. When a company uses a playful pup, they’re saying “fun, friendly, family‑friendly.” A stoic cat signals sophistication or calm. I’ve seen brands almost write their own “dog‑evolution” stories; they think the animal’s behavior will translate into human emotions. The trick is to make sure the pet’s natural quirks aren’t just gimmicks—if a dog is genuinely friendly, people will trust the brand more. And if the brand’s vibe doesn’t match the animal’s vibe, it feels like a bad puppy adoption—awkward and off‑kilter. So, listen to the pets’ instincts; they’ll keep your brand from sounding like a bad dog show.