Sure. First, define the exact niche – eco‑friendly + funky – and find the smallest group that cares enough to talk. Then target that group through micro‑influencers who already trust each other. Make the bottle itself a conversation piece: limited‑edition colors, QR codes that link to a behind‑the‑scenes video. Keep the message simple: “Drink clean, look sharp, feel good.” Run a small paid ad that only shows on eco‑blogs, then let the product’s design do the rest. If people see the bottle in a context they already care about, they’ll naturally spread it. Keep the budget tight, data focused, and cut the fluff.