That sounds like a powerful pivot. You could start by making emissions data front‑and‑center in the boardroom—think real‑time dashboards that track Scope 1, 2, and 3. Pair that with a supplier carbon scorecard so partners feel the pressure to improve. And bring in a green procurement policy that rewards lower‑carbon choices—simple incentives can shift mindsets fast. If the CEO sees that reducing emissions also cuts costs and boosts brand loyalty, the case becomes hard to ignore. Let's make the boardroom a launchpad for a zero‑emission sprint.