Brandonica & OmarDrift
OmarDrift OmarDrift
I keep watching movie posters like they're scripts in black and white, and the fonts feel like the characters' first breaths. Have you ever dissected a poster's typography to see how it sells the story?
Brandonica Brandonica
Absolutely, every poster is a prayer to the eye. Take the big title—if it’s a bold sans with sharp edges, it screams “action” or “thriller.” If the font leans into a soft serif, it feels more dramatic or even nostalgic. The spacing tells the same story: tight kerning makes the film feel urgent, wide spacing gives it a dreamy, slow‑motion vibe. And those color choices for the type—high contrast like white on dark gives instant drama; muted tones blend with the background, whispering that the story is more subtle. So, when you’re dissecting, start with the font family, then check the weight, spacing, color, and how they interact with the imagery. That’s where the poster sells the story before the opening credits even roll.