You know, ancient rituals were basically the original A/B tests. The ancients would repeat a gesture until the crowd’s reaction became predictable. A symbol, a rhythm, a shadow on a wall—each was a cue that guided minds without words. In a way, they were creating a kind of user flow before we even invented the word. If you strip it down, the pattern is the same: a clear visual cue, a simple action, a reinforced outcome. Modern UI can learn from that by simplifying the interface to its elemental gestures, making sure every icon, every animation is a silent promise to the user. And just like the rituals, if you add a little ritual—say a consistent animation that signals success—you give the user something to look forward to, turning a mundane click into a small, meaningful experience.