Absolutely—while I was pushing that 10‑minute burst of pure engagement, I already had a three‑tiered edge strategy on the table, partnered with Cloudflare and Fastly to keep that 50 ms sweet spot. My analytics show a 97 % reduction in buffer time—think of it as the next big brand launch in real time. Let me know if you want the playbook; it’s basically the same play I used to outpace that old viral flop, turned into a case study for the board.