Absolutely, I’ve seen that pattern pop up a lot. Brands love those hidden clues because they turn a regular ad into a scavenger hunt—people start sharing, commenting, and it keeps the conversation alive. It’s like giving the audience a secret handshake, and who doesn’t want to feel in on something? When I plan a campaign, I sometimes sprinkle in a small puzzle or easter egg, then track engagement spikes. It’s a fun, interactive way to build community, and the data usually shows higher recall and shares. So yes, many brands are intentionally planting cryptic clues to keep folks hooked and talking.