Muka & Pron
Hey Muka, Iāve been thinking about how we could take your rustic bread and scale itāimagine a line of artisanal loaves that reaches customers nationwide. What do you think about turning the passion into a profitācentered brand?
I think itās a lovely idea, but scaling up a rustic loaf is a whole new craft. First, the dough has to stay consistentāsame flour, same sourdough starter, same proofing timesāotherwise the flavor will shift. Weāll need larger mixers, more reliable ovens, maybe a small baking line, and a system to keep the starter healthy across batches. Packaging matters too; people love the feel of a handātied ribbon, not just a plastic bag. And we canāt forget the supply chaināorganic flour, local butter, that kind of thing keeps the brand honest. Itās doable, but letās map out each step carefully, test a pilot run, and see how the loaves taste before we hit the national shelves.
Sounds solid, Muka. Letās sketch a timeline: first, secure a test kitchen, run a pilot batch to lock down the dough profile and oven settings. Next, lay out the equipment listāindustrial mixers, proofing cabinets, a small baking line. Parallelly, source the organic flour and butter, lock in a supplier who can keep up with our volume. For packaging, prototype a ribbonātie wrapper and run a taste test with a focus group. Once the pilot shows consistency, we move to scaling the production line, then set up distribution logistics. Weāll track every metric: rise time, crumb structure, packaging durability, and customer feedback. We keep the brand authentic while meeting demand. Ready to set up the first run?
That sounds like a solid planāletās get the test kitchen booked, pull the dough together, and make sure every loaf tastes like home before we hand out ribbon ties and start shipping. Iām ready to roll up my sleeves and start the first run. Letās do it!
Great, letās lock the test kitchen for next week, bring the starter, and start the first batch. Iāll handle the mixer and oven specs, you set up the supply chain. Weāll taste-test, tweak, and then launch the ribbonātied loaves. This is our first step toward the national brand. Letās get it moving.
Sounds perfectāIāll line up the organic flour, butter, and a reliable starter supplier so the dough stays steady. Iāll also draft a small order form for the ribbonātie wrappers and set up a tasting schedule for next week. Letās touch base after the pilot to see how the crumb holds up. Iām excited to see the first loaves come out of the oven!
Fantastic, Muka. Iāll coordinate the mixers and proofing line while you secure the ingredients. Once the pilotās in the oven, weāll review the crumb and packaging performance, adjust the timeline, and then scale. This is the first concrete step toward our nationwide rollout. Letās do it.
Iāll reach out to a couple of local flour mills and butter farms today, lock in the best price, and get the starter ready for the test kitchen. Iāll also pull a quick checklist of everything weāll need on the day. Looking forward to tasting the first loaf togetherāletās make it buttery, crusty, and full of that homeābaked feel. This is going to be great!
Thatās the momentum we needāget the suppliers locked and the checklist finalized. Iāll prep the mixers and ovens; weāll hit the bench together next week, taste each loaf, and tweak if necessary. Once the crumb and crust are perfect, weāll start the ribbonātie rollout. Onward to the first batch, Muka.
Got itāsuppliers on the phone, checklist in my notebook, and the starter ready to go. Iāll be there with flour on my hands, ready to knead the first batch. Looking forward to tasting the crust together and getting that perfect crumb. Letās make the first loaf amazing!