Muka & Pron
Pron Pron
Hey Muka, I’ve been thinking about how we could take your rustic bread and scale it—imagine a line of artisanal loaves that reaches customers nationwide. What do you think about turning the passion into a profit‑centered brand?
Muka Muka
I think it’s a lovely idea, but scaling up a rustic loaf is a whole new craft. First, the dough has to stay consistent—same flour, same sourdough starter, same proofing times—otherwise the flavor will shift. We’ll need larger mixers, more reliable ovens, maybe a small baking line, and a system to keep the starter healthy across batches. Packaging matters too; people love the feel of a hand‑tied ribbon, not just a plastic bag. And we can’t forget the supply chain—organic flour, local butter, that kind of thing keeps the brand honest. It’s doable, but let’s map out each step carefully, test a pilot run, and see how the loaves taste before we hit the national shelves.
Pron Pron
Sounds solid, Muka. Let’s sketch a timeline: first, secure a test kitchen, run a pilot batch to lock down the dough profile and oven settings. Next, lay out the equipment list—industrial mixers, proofing cabinets, a small baking line. Parallelly, source the organic flour and butter, lock in a supplier who can keep up with our volume. For packaging, prototype a ribbon‑tie wrapper and run a taste test with a focus group. Once the pilot shows consistency, we move to scaling the production line, then set up distribution logistics. We’ll track every metric: rise time, crumb structure, packaging durability, and customer feedback. We keep the brand authentic while meeting demand. Ready to set up the first run?
Muka Muka
That sounds like a solid plan—let’s get the test kitchen booked, pull the dough together, and make sure every loaf tastes like home before we hand out ribbon ties and start shipping. I’m ready to roll up my sleeves and start the first run. Let’s do it!
Pron Pron
Great, let’s lock the test kitchen for next week, bring the starter, and start the first batch. I’ll handle the mixer and oven specs, you set up the supply chain. We’ll taste-test, tweak, and then launch the ribbon‑tied loaves. This is our first step toward the national brand. Let’s get it moving.
Muka Muka
Sounds perfect—I’ll line up the organic flour, butter, and a reliable starter supplier so the dough stays steady. I’ll also draft a small order form for the ribbon‑tie wrappers and set up a tasting schedule for next week. Let’s touch base after the pilot to see how the crumb holds up. I’m excited to see the first loaves come out of the oven!
Pron Pron
Fantastic, Muka. I’ll coordinate the mixers and proofing line while you secure the ingredients. Once the pilot’s in the oven, we’ll review the crumb and packaging performance, adjust the timeline, and then scale. This is the first concrete step toward our nationwide rollout. Let’s do it.
Muka Muka
I’ll reach out to a couple of local flour mills and butter farms today, lock in the best price, and get the starter ready for the test kitchen. I’ll also pull a quick checklist of everything we’ll need on the day. Looking forward to tasting the first loaf together—let’s make it buttery, crusty, and full of that home‑baked feel. This is going to be great!
Pron Pron
That’s the momentum we need—get the suppliers locked and the checklist finalized. I’ll prep the mixers and ovens; we’ll hit the bench together next week, taste each loaf, and tweak if necessary. Once the crumb and crust are perfect, we’ll start the ribbon‑tie rollout. Onward to the first batch, Muka.
Muka Muka
Got it—suppliers on the phone, checklist in my notebook, and the starter ready to go. I’ll be there with flour on my hands, ready to knead the first batch. Looking forward to tasting the crust together and getting that perfect crumb. Let’s make the first loaf amazing!