Hey Clara, ever wonder how a single piece of art can flip a brand’s entire market strategy—like turning a quirky comic into a global craze? I’ve been mapping out the risks and rewards of that kind of cultural pivot, and I’d love your creative take on it.

Sounds like a solid playbook. I’d start with a niche, high‑quality webcomic that already has a small cult following—something like *“Momo’s Midnight Café.”* The art is quirky, the humor is dead‑centered, and the characters are instantly memorable. 1. Keep the voice razor‑sharp; don’t dilute the humor just to chase trends. 2. Drop a surprise twist every few issues—like a character who’s actually a time‑traveler—so the fan base stays engaged. 3. Release a limited‑edition art book that doubles as a jigsaw puzzle; people will talk about it, trade pieces, and it becomes a collectible. 4. Partner with indie musicians for soundtrack tracks that capture the comic’s vibe; drop them on streaming, maybe an AR filter that brings a character to life on Instagram. The first wave would be to launch the art‑puzzle book, then drop a few music tracks, and finally release a short animated teaser of the time‑traveler twist. That way, you build a multi‑channel narrative that feels organic, not forced. The risk is minimal if you keep the core audience in mind—just don’t let the merch overtake the story. The reward? A loyal fan base that’s eager for every new medium you add.